How To Build a Small, Loyal Fanbase That Scales
TIRED OF THE ALGORITHM?
The music industry isn’t broken-it’s working exactly as designed. It’s algorithms are designed to keep you dependent—chasing metrics that rarely translate to sustainable careers. TractionLab teaches you a different path: building your own fan engagement micro-system where real connections drive real support. Use social platforms as discovery tools while building the direct-to-fan relationships that actually sustain careers. Welcome to the connection economy, where strength of connection beats the size of your following.
WORKSHOP GOAL 1. To see the system, step outside of it, and change your trajectory starting today by answering, "Okay, BUT HOW?"
Who This Lab Serves
This isn't for artists looking for overnight viral success or quick fixes. It's for musicians ready to play the long game.
This workshop is designed for DIY artists who:
Have music ready to share with the world
Are frustrated with algorithm-dependent approaches
Want to build sustainable, long-term careers
Are willing to think strategically about their approach
Can commit 3-5 hours weekly to implementing what they
WHAT YOU’LL LEARN
You’ll walk away with:
The mindset shift: from chasing attention to building real relationships
Your personalized fan engagement micro-system built around your unique artistic identity
The "top of funnel" approach: Using social media as discovery, not destination.
Direct-to-fan tactics that actually work: email, text, and authentic storytelling
How to turn live shows and merch into your marketing engine, not just revenue streams
A clear action plan you can implement over the next 6 months
Investment: $125 (+ tax)
This includes: The 3-hour workshop, all materials, and access to our alumni only What's App group for ongoing support and connection with other artists.
Real strategy work at DIY prices.
LIMITED TO: 8 seats, for personalized attention.
How To Build a Small, Loyal Fanbase That Scales
TIRED OF THE ALGORITHM?
The music industry isn’t broken-it’s working exactly as designed. It’s algorithms are designed to keep you dependent—chasing metrics that rarely translate to sustainable careers. TractionLab teaches you a different path: building your own fan engagement micro-system where real connections drive real support. Use social platforms as discovery tools while building the direct-to-fan relationships that actually sustain careers. Welcome to the connection economy, where strength of connection beats the size of your following.
WORKSHOP GOAL 1. To see the system, step outside of it, and change your trajectory starting today by answering, "Okay, BUT HOW?"
Who This Lab Serves
This isn't for artists looking for overnight viral success or quick fixes. It's for musicians ready to play the long game.
This workshop is designed for DIY artists who:
Have music ready to share with the world
Are frustrated with algorithm-dependent approaches
Want to build sustainable, long-term careers
Are willing to think strategically about their approach
Can commit 3-5 hours weekly to implementing what they
WHAT YOU’LL LEARN
You’ll walk away with:
The mindset shift: from chasing attention to building real relationships
Your personalized fan engagement micro-system built around your unique artistic identity
The "top of funnel" approach: Using social media as discovery, not destination.
Direct-to-fan tactics that actually work: email, text, and authentic storytelling
How to turn live shows and merch into your marketing engine, not just revenue streams
A clear action plan you can implement over the next 6 months
Investment: $125 (+ tax)
This includes: The 3-hour workshop, all materials, and access to our alumni only What's App group for ongoing support and connection with other artists.
Real strategy work at DIY prices.
LIMITED TO: 8 seats, for personalized attention.