THE FUTURE OF MUSIC EDUCATION IS HERE:
TractionLab reimagines how artists learn. While the industry pushes dependency on algorithms we're building something different—intimate, labs where real conversation meets real-time learning, and community that lasts beyond the weekend.
hey, i’m daniel
Daniel Cutler is an ex-major label marketer who led Canadian release strategies for Daft Punk, Pharrell, and Lenny Kravitz among others.
He is co-founder of Arts & Crafts, the acclaimed Toronto indie record label and artist management company (Feist, Broken Social Scene) and Runaway Music, the SOCAN-award winning publishing imprint (Metric, Patrick Watson).
He is an active artist manager, entrepreneur and adjunct music business instructor at SAE Institute, where students pay north of $20,000 for the same music business expertise you’ll receive here.
idio sound lab
IDIO Sound Lab is a full service commercial recording studio located in New Westminster. It features multiple recording rooms and additional rehearsal spaces. They provide facilities for recording, mixing, and mastering for music, video post production, podcast, and all audio projects.
www.idiosoundlab.com
the classroom
What better setting to learn the music business than in the energy of the city’s most artist friendly, 24-7 recording studio, surrounded by like-minded artists and entrepreneurs at all stages of the their journey.