The First 300: Build a Small, Loyal Audience That Scales | Sun JUL 6th | 11am-2pm

$125.00

TIRED OF THE ALGORITHM?

The music industry isn’t broken-it’s working exactly as designed. It wants you stuck in its system—chasing metrics that rarely translate to careers.

TractionLab teaches you a different path: building your own fan engagement micro-system where real connections drive real support. Use social platforms as discovery tools while using direct-to-fan strategies that actually sustain careers.

Welcome to the relationship economy, where strength of connection beats the size of your following.

WORKSHOP GOAL 1. To see the system, step outside of it, and change your trajectory starting today by answering, "Okay, BUT HOW?"

Who This Lab Serves

This isn't for artists looking for overnight viral success or quick fixes. It's for musicians ready to play the long game.

This workshop is designed for DIY artists who:

  • Have music ready to share with the world

  • Are frustrated with algorithm-dependent approaches

  • Want to build sustainable, long-term careers

  • Are willing to think strategically about their approach

  • Can commit 3-5 hours weekly to implementing their strategy

WHAT YOU’LL LEARN

You’ll walk away with:

  • The mindset shift: from chasing attention to building real relationships

  • Your personalized fan engagement micro-system, to find and connect with your first 300 true-fans

  • The "top of funnel" approach: Using social media as discovery, not destination

  • Direct-to-fan tactics that actually work: email, text, and authentic storytelling

  • How to turn live shows and merch into your marketing engine, not just revenue streams

  • A clear action plan you can implement over the next 6 months

Investment: $125 (+ tax)

This includes: The 3-hour workshop, all materials, and access to our alumni only What's App group for ongoing support and connection with other artists.

Real strategy work at DIY prices.

LIMITED TO: 8 seats, for personalized attention.

TIRED OF THE ALGORITHM?

The music industry isn’t broken-it’s working exactly as designed. It wants you stuck in its system—chasing metrics that rarely translate to careers.

TractionLab teaches you a different path: building your own fan engagement micro-system where real connections drive real support. Use social platforms as discovery tools while using direct-to-fan strategies that actually sustain careers.

Welcome to the relationship economy, where strength of connection beats the size of your following.

WORKSHOP GOAL 1. To see the system, step outside of it, and change your trajectory starting today by answering, "Okay, BUT HOW?"

Who This Lab Serves

This isn't for artists looking for overnight viral success or quick fixes. It's for musicians ready to play the long game.

This workshop is designed for DIY artists who:

  • Have music ready to share with the world

  • Are frustrated with algorithm-dependent approaches

  • Want to build sustainable, long-term careers

  • Are willing to think strategically about their approach

  • Can commit 3-5 hours weekly to implementing their strategy

WHAT YOU’LL LEARN

You’ll walk away with:

  • The mindset shift: from chasing attention to building real relationships

  • Your personalized fan engagement micro-system, to find and connect with your first 300 true-fans

  • The "top of funnel" approach: Using social media as discovery, not destination

  • Direct-to-fan tactics that actually work: email, text, and authentic storytelling

  • How to turn live shows and merch into your marketing engine, not just revenue streams

  • A clear action plan you can implement over the next 6 months

Investment: $125 (+ tax)

This includes: The 3-hour workshop, all materials, and access to our alumni only What's App group for ongoing support and connection with other artists.

Real strategy work at DIY prices.

LIMITED TO: 8 seats, for personalized attention.